It’s time to up your self-care game! It’s no secret that South Korea is at the top of their skincare game. If you want flawless skin, K-beauty is the way to go. Almost everyone knows and loves popular K-beauty brands like The Face Shop and Innisfree. However, there are several other brands that are popular among South Koreans that don’t get enough attention. Although they aren’t as well-known as Etude House or Laneige, you can still find these products being sold online through reputable Korean product suppliers. So, if you need to switch up your skincare routine, here are some of the most underrated Korean skincare brands that you should check out:

Klairs

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Klairs is a skincare brand tailor-made for sensitive skin. Their products are formulated without harsh chemicals and additives. The brand believes that “less is more,” so much so that they take a minimalistic approach to their formulas, using only the most essential ingredients to create them. The best part about this brand is that they’re proud to be cruelty-free and against animal testing, so you can treat your skin without any guilt. Their Freshly Juiced Vitamin E Mask is a multi-purpose product and a crowd favorite. It can be used as a wash-off mask, a sleeping mask, or a moisturizer. It contains niacinamide and has moisturizing properties that make it perfect for those with dry skin.

Huxley

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Huxley is a cult skincare brand that takes its name from Aldous Huxley, author of the popular novel “Brave New World.” Their claim to fame is infusing their products with cactus oils and prickly pear cactus extract, which women in the Sahara desert have used to moisturize their skin for years. One of their most popular products is their Oil Essence; Essence-Like Oil-Like, which offers a generous dose of hydration minus the greasiness or heaviness commonly found in other oil-based products.

A’pieu

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A’pieu is popular among teenagers and young adults because of their cute packaging and affordable pricing. Despite their price point and aesthetics, they’re not one to skimp on quality. Their products are capable of addressing the skin concerns of people from every age group. The perfect product to showcase their penchant for fun and functionality is the Milk One Pack, a hydrating sheet mask packaged in a cute milk carton. It’s available in seven different flavors that address a particular skin concern, from soothing green tea and nourishing banana to brightening strawberry and rejuvenating white milk.

Neogen

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Neogen is a cutting-edge skincare brand that combines innovative technology and natural ingredients. The brand is well-known for its six-core biotechnology formula that delivers the benefits of natural ingredients to the skin. Their Bio-Peel Gauze Peeling exfoliating pads come in three variations (green tea, wine, and lemon) and is a definite must-have. The product effectively brightens dull skin, deep cleans pores, and removes impurities from the skin without irritating it.

COSRX

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The name “COSRX” is a portmanteau of the words “cosmetic” and “RX.” “RX” is an abbreviation for medical prescriptions. As such, they are known for their clinical, no-frills approach to skincare. The brand specifically targets skin concerns with only a few essential ingredients in their product formulas. Many skincare junkies swear by the brand’s Low pH Good Morning Gel Cleanser, a gentle yet potent skin cleanser that cleanses, moisturizes, and nourishes the skin.


Change things up with your beauty routine by trying out these underrated Korean skincare brands. You’ll be on your way to getting that perfect Korean flawless skin look.

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